{"id":5026,"date":"2021-04-06T11:13:38","date_gmt":"2021-04-06T09:13:38","guid":{"rendered":"http:\/\/ec2-34-250-231-82.eu-west-1.compute.amazonaws.com\/?p=5026"},"modified":"2021-06-16T10:13:14","modified_gmt":"2021-06-16T08:13:14","slug":"rebranding-swikly","status":"publish","type":"post","link":"https:\/\/www.swikly.com\/es\/noticias-swikool-el-blog-de-swikly\/2021\/04\/rebranding-swikly\/","title":{"rendered":"Swikly tiene un nuevo aspecto: Lo que nuestra marca te dice"},"content":{"rendered":"

Seguro que se ha dado cuenta de que nuestro sitio se ha renovado hace unos d\u00edas. Nos pareci\u00f3 importante actualizar su arquitectura y contenido. Esta actualizaci\u00f3n forma parte de un proyecto a\u00fan m\u00e1s importante: un sutil cambio de imagen de nuestra marca. En efecto, tras m\u00e1s de cinco a\u00f1os de existencia, Swikly se ha construido a s\u00ed misma y nuestra marca ha tenido que ganar en madurez. Por ello, le proponemos que descubra las lecciones que hemos aprendido de nuestro branding y que puede integrar a su vez, independientemente de su sector de actividad.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Hacer un inventario de los<\/strong><\/h2>\n\n\n\n

Aunque cre\u00edamos que era esencial actualizar nuestra marca, estaba claro que no deb\u00edamos empezar de cero: nuestra marca se ha ido construyendo a lo largo de 5 a\u00f1os de desarrollo y era necesario conservar muchos elementos de la misma.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Nuestro nombre y logotipo<\/h3>\n\n\n\n

Los elementos m\u00e1s reconocibles de nuestra marca, el nombre y el logotipo, se dise\u00f1aron bas\u00e1ndose en nuestra visi\u00f3n, que sigue siendo relevante hoy en d\u00eda: Swikly es una contracci\u00f3n del acr\u00f3nimo SWAK, Seal With a Kiss (Sellar con un beso), que se traduce como \"sellar un trato de forma agradable\" y el adverbio \"r\u00e1pidamente\". Nuestro logotipo retoma esta filosof\u00eda mezclando un apret\u00f3n de manos, s\u00edmbolo de un acuerdo o un compromiso, con el icono del enlace, s\u00edmbolo de la relaci\u00f3n entre el propietario y el inquilino asegurada por nuestro servicio en l\u00ednea.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Nuestro color principal<\/h3>\n\n\n\n

El azul que nos ha caracterizado desde nuestros inicios fue elegido para enfatizar la confianza y la fiabilidad del servicio que a\u00fan hoy ofrecemos. En este sentido, nos pareci\u00f3 obvio mantener este color en el coraz\u00f3n de nuestra marca. La elecci\u00f3n de este color aporta una sensaci\u00f3n de calma en la relaci\u00f3n con nuestros clientes y sus clientes a su vez.<\/p>\n\n\n\n

Es poco probable que toda la marca que has construido hasta la fecha sea desechable. Por lo tanto, es esencial hacer un inventario de todos los elementos fuertes de su marca y evaluar si todav\u00eda est\u00e1n alineados con su visi\u00f3n. Servir\u00e1n de base para el resto de su marca.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Hacer su introspecci\u00f3n\u00a0\u00a0<\/strong><\/h2>\n\n\n\n

Para consolidar la base de nuestra marca, volvimos a la historia de Swikly con algunas preguntas sencillas: <\/p>\n\n\n\n

<\/div>\n\n\n\n

\u00bfPor qu\u00e9 fund\u00f3 Swikly?<\/h3>\n\n\n\n

Creemos que las econom\u00edas de uso y el compartir pueden ayudar a que nuestros patrones de consumo evolucionen hacia modelos m\u00e1s respetuosos con el medio ambiente. (\u00bfPor qu\u00e9?)<\/p>\n\n\n\n

En este sentido, nuestra misi\u00f3n es acelerar este cambio actuando como facilitadores para todos los actores de las econom\u00edas de uso y compartici\u00f3n. (\u00bfC\u00f3mo?)<\/p>\n\n\n\n

Por ello, ponemos a disposici\u00f3n de nuestros clientes un servicio de desmaterializaci\u00f3n y automatizaci\u00f3n de la gesti\u00f3n de fianzas, hecho a la medida de todo el panorama del alquiler ecl\u00e9ctico. (\u00bfQu\u00e9?)<\/p>\n\n\n\n

SWAK y r\u00e1pidamente tienen m\u00e1s sentido a la vez, \u00bfno?<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u00bfQu\u00e9 hemos conseguido?<\/h3>\n\n\n\n

Hemos desarrollado un servicio fiable, seguro y f\u00e1cil de usar que est\u00e1 en constante evoluci\u00f3n. Un servicio de asistencia acompa\u00f1a a nuestros clientes en su \u00e9xito: al estar nuestro modelo de negocio basado en el pago por uso, nuestro \u00e9xito depende del de nuestros clientes, de ah\u00ed que estemos atentos a sus expectativas. Por \u00faltimo, hemos mantenido nuestro compromiso de seguir siendo financieramente accesibles y flexibles para adaptarnos a las cuestiones estacionales y a la variedad de actividades de nuestros clientes.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Anclar los cimientos: los valores<\/h3>\n\n\n\n

Nuestra introspecci\u00f3n nos permiti\u00f3 destacar diferentes pilares que son los cimientos de Swikly desde su creaci\u00f3n. De este modo, pudimos definirlos expl\u00edcitamente:<\/p>\n\n\n\n

  • Confiable<\/li>
  • Humano<\/li>
  • Accesible<\/li>
  • Flexible<\/li><\/ul>\n\n\n\n

    La definici\u00f3n de sus valores le permite formalizar su visi\u00f3n seg\u00fan ejes comprensibles y activables a trav\u00e9s de todas sus actividades. Confrontar tus acciones con tus valores te permitir\u00e1 consolidar tu desarrollo seg\u00fan tu visi\u00f3n.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    El dise\u00f1o<\/strong><\/h2>\n\n\n\n

    Como resultado del trabajo anterior, hemos actualizado varios elementos visuales de nuestra identidad.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Paleta de colores<\/h3>\n\n\n\n

    Hemos a\u00f1adido un color secundario a nuestra paleta: un compuesto turquesa de nuestro color primario, que representa el equilibrio y la serenidad que conlleva el uso de nuestro servicio. Estamos utilizando este color en un gradiente con nuestro color primario en todas nuestras ilustraciones con el fin de anclar nuestra identidad visual m\u00e1s firmemente. Tambi\u00e9n sustituye al color verde que utiliz\u00e1bamos anteriormente para los botones de nuestro sitio.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Universo tipogr\u00e1fico<\/h3>\n\n\n\n

    Adem\u00e1s del tipo de letra Lato que utiliz\u00e1bamos anteriormente, hemos a\u00f1adido el tipo de letra Raleway para nuestros diversos t\u00edtulos web e impresos. Estos tipos de letra sans serif, modernos y minimalistas, se seleccionaron por su coherencia con las caracter\u00edsticas de nuestro servicio, a la vez que evocan una sensaci\u00f3n de confianza.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Conclusi\u00f3n:<\/strong><\/h2>\n\n\n\n

    Si la marca parece una idea tard\u00eda en el desarrollo de su negocio, no se equivoque: es esencial para aumentar su autoridad en su mercado y es fundamental para un crecimiento sostenible.<\/p>\n\n\n\n

    Tambi\u00e9n ser\u00e1 esencial documentar los elementos y reglas de su marca y actuar a diario para garantizar que se mantengan en el tiempo.<\/p>","protected":false},"excerpt":{"rendered":"

    Despu\u00e9s de cinco a\u00f1os, la marca Swikly se actualiza. Descubra lo que puede aprender de este branding para su marca.<\/p>","protected":false},"author":990018,"featured_media":5031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_mo_disable_npp":"","footnotes":""},"categories":[97],"tags":[],"post_folder":[],"class_list":["post-5026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-swikly"],"yoast_head":"\nSwikly fait peau neuve : Ce que vous apprend notre branding - Swikly<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s cinq ans, la marque Swikly se met \u00e0 jour ! D\u00e9couvrez les enseignements \u00e0 tirer de ce branding pour VOTRE marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swikly.com\/es\/news-swikly-2\/2021\/04\/rebranding-swikly\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swikly fait peau neuve : Ce que vous apprend notre branding - Swikly\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s cinq ans, la marque Swikly se met \u00e0 jour ! D\u00e9couvrez les enseignements \u00e0 tirer de ce branding pour VOTRE marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.swikly.com\/es\/news-swikly-2\/2021\/04\/rebranding-swikly\/\" \/>\n<meta property=\"og:site_name\" content=\"Swikly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swikly\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-06T09:13:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T08:13:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiklywpstorage.blob.core.windows.net\/wp-media\/2021\/04\/pexels-kaboompics-com-6224.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Jung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@swikly_company\" \/>\n<meta name=\"twitter:site\" content=\"@swikly_company\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Jung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/\"},\"author\":{\"name\":\"Charles Jung\",\"@id\":\"https:\/\/www.swikly.com\/#\/schema\/person\/45bba15f3f1a85e94c2fd5730a6684c5\"},\"headline\":\"Swikly fait peau neuve : Ce que vous apprend notre branding\",\"datePublished\":\"2021-04-06T09:13:38+00:00\",\"dateModified\":\"2021-06-16T08:13:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/\"},\"wordCount\":935,\"publisher\":{\"@id\":\"https:\/\/www.swikly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swiklywpstorage.blob.core.windows.net\/wp-media\/2021\/04\/pexels-kaboompics-com-6224.jpeg\",\"articleSection\":[\"News Swikly\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/\",\"url\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/\",\"name\":\"Swikly fait peau neuve : Ce que vous apprend notre branding - Swikly\",\"isPartOf\":{\"@id\":\"https:\/\/www.swikly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swiklywpstorage.blob.core.windows.net\/wp-media\/2021\/04\/pexels-kaboompics-com-6224.jpeg\",\"datePublished\":\"2021-04-06T09:13:38+00:00\",\"dateModified\":\"2021-06-16T08:13:14+00:00\",\"description\":\"Apr\u00e8s cinq ans, la marque Swikly se met \u00e0 jour ! D\u00e9couvrez les enseignements \u00e0 tirer de ce branding pour VOTRE marque.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#primaryimage\",\"url\":\"https:\/\/swiklywpstorage.blob.core.windows.net\/wp-media\/2021\/04\/pexels-kaboompics-com-6224.jpeg\",\"contentUrl\":\"https:\/\/swiklywpstorage.blob.core.windows.net\/wp-media\/2021\/04\/pexels-kaboompics-com-6224.jpeg\",\"width\":2000,\"height\":1333,\"caption\":\"R\u00e9union de rebranding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.swikly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swikly fait peau neuve : Ce que vous apprend notre branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.swikly.com\/#website\",\"url\":\"https:\/\/www.swikly.com\/\",\"name\":\"Swikly\",\"description\":\"La solution pour vos cautions, en ligne !\",\"publisher\":{\"@id\":\"https:\/\/www.swikly.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.swikly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.swikly.com\/#organization\",\"name\":\"Swikly\",\"url\":\"https:\/\/www.swikly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.swikly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.swikly.com\/wp-content\/uploads\/2020\/02\/cropped-logo-swikly.png\",\"contentUrl\":\"https:\/\/www.swikly.com\/wp-content\/uploads\/2020\/02\/cropped-logo-swikly.png\",\"width\":1574,\"height\":250,\"caption\":\"Swikly\"},\"image\":{\"@id\":\"https:\/\/www.swikly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/swikly\/\",\"https:\/\/x.com\/swikly_company\",\"https:\/\/www.linkedin.com\/company\/swikly\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.swikly.com\/#\/schema\/person\/45bba15f3f1a85e94c2fd5730a6684c5\",\"name\":\"Charles Jung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.swikly.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4977c31bd12495b60a28c7e404695842?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4977c31bd12495b60a28c7e404695842?s=96&d=mm&r=g\",\"caption\":\"Charles Jung\"},\"url\":\"https:\/\/www.swikly.com\/es\/author\/charles-jung-ext\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Swikly fait peau neuve : Ce que vous apprend notre branding - Swikly","description":"Apr\u00e8s cinq ans, la marque Swikly se met \u00e0 jour ! D\u00e9couvrez les enseignements \u00e0 tirer de ce branding pour VOTRE marque.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.swikly.com\/es\/news-swikly-2\/2021\/04\/rebranding-swikly\/","og_locale":"es_ES","og_type":"article","og_title":"Swikly fait peau neuve : Ce que vous apprend notre branding - Swikly","og_description":"Apr\u00e8s cinq ans, la marque Swikly se met \u00e0 jour ! D\u00e9couvrez les enseignements \u00e0 tirer de ce branding pour VOTRE marque.","og_url":"https:\/\/www.swikly.com\/es\/news-swikly-2\/2021\/04\/rebranding-swikly\/","og_site_name":"Swikly","article_publisher":"https:\/\/www.facebook.com\/swikly\/","article_published_time":"2021-04-06T09:13:38+00:00","article_modified_time":"2021-06-16T08:13:14+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/swiklywpstorage.blob.core.windows.net\/wp-media\/2021\/04\/pexels-kaboompics-com-6224.jpeg","type":"image\/jpeg"}],"author":"Charles Jung","twitter_card":"summary_large_image","twitter_creator":"@swikly_company","twitter_site":"@swikly_company","twitter_misc":{"Escrito por":"Charles Jung","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#article","isPartOf":{"@id":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/"},"author":{"name":"Charles Jung","@id":"https:\/\/www.swikly.com\/#\/schema\/person\/45bba15f3f1a85e94c2fd5730a6684c5"},"headline":"Swikly fait peau neuve : Ce que vous apprend notre branding","datePublished":"2021-04-06T09:13:38+00:00","dateModified":"2021-06-16T08:13:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/"},"wordCount":935,"publisher":{"@id":"https:\/\/www.swikly.com\/#organization"},"image":{"@id":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#primaryimage"},"thumbnailUrl":"https:\/\/swiklywpstorage.blob.core.windows.net\/wp-media\/2021\/04\/pexels-kaboompics-com-6224.jpeg","articleSection":["News Swikly"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/","url":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/","name":"Swikly fait peau neuve : Ce que vous apprend notre branding - Swikly","isPartOf":{"@id":"https:\/\/www.swikly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#primaryimage"},"image":{"@id":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#primaryimage"},"thumbnailUrl":"https:\/\/swiklywpstorage.blob.core.windows.net\/wp-media\/2021\/04\/pexels-kaboompics-com-6224.jpeg","datePublished":"2021-04-06T09:13:38+00:00","dateModified":"2021-06-16T08:13:14+00:00","description":"Apr\u00e8s cinq ans, la marque Swikly se met \u00e0 jour ! D\u00e9couvrez les enseignements \u00e0 tirer de ce branding pour VOTRE marque.","breadcrumb":{"@id":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#primaryimage","url":"https:\/\/swiklywpstorage.blob.core.windows.net\/wp-media\/2021\/04\/pexels-kaboompics-com-6224.jpeg","contentUrl":"https:\/\/swiklywpstorage.blob.core.windows.net\/wp-media\/2021\/04\/pexels-kaboompics-com-6224.jpeg","width":2000,"height":1333,"caption":"R\u00e9union de rebranding"},{"@type":"BreadcrumbList","@id":"https:\/\/www.swikly.com\/en\/news-swikly-2\/2021\/04\/rebranding-swikly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.swikly.com\/"},{"@type":"ListItem","position":2,"name":"Swikly fait peau neuve : Ce que vous apprend notre branding"}]},{"@type":"WebSite","@id":"https:\/\/www.swikly.com\/#website","url":"https:\/\/www.swikly.com\/","name":"Swikly","description":"La solution pour vos cautions, en ligne !","publisher":{"@id":"https:\/\/www.swikly.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.swikly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.swikly.com\/#organization","name":"Swikly","url":"https:\/\/www.swikly.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.swikly.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.swikly.com\/wp-content\/uploads\/2020\/02\/cropped-logo-swikly.png","contentUrl":"https:\/\/www.swikly.com\/wp-content\/uploads\/2020\/02\/cropped-logo-swikly.png","width":1574,"height":250,"caption":"Swikly"},"image":{"@id":"https:\/\/www.swikly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/swikly\/","https:\/\/x.com\/swikly_company","https:\/\/www.linkedin.com\/company\/swikly\/"]},{"@type":"Person","@id":"https:\/\/www.swikly.com\/#\/schema\/person\/45bba15f3f1a85e94c2fd5730a6684c5","name":"Charles Jung","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.swikly.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4977c31bd12495b60a28c7e404695842?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4977c31bd12495b60a28c7e404695842?s=96&d=mm&r=g","caption":"Charles Jung"},"url":"https:\/\/www.swikly.com\/es\/author\/charles-jung-ext\/"}]}},"_links":{"self":[{"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/posts\/5026"}],"collection":[{"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/users\/990018"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/comments?post=5026"}],"version-history":[{"count":5,"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/posts\/5026\/revisions"}],"predecessor-version":[{"id":5098,"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/posts\/5026\/revisions\/5098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/media\/5031"}],"wp:attachment":[{"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/media?parent=5026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/categories?post=5026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/tags?post=5026"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.swikly.com\/es\/wp-json\/wp\/v2\/post_folder?post=5026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}