{"id":5754,"date":"2022-01-10T19:49:11","date_gmt":"2022-01-10T18:49:11","guid":{"rendered":"http:\/\/ec2-34-250-231-82.eu-west-1.compute.amazonaws.com\/?p=5754"},"modified":"2022-01-20T11:02:55","modified_gmt":"2022-01-20T10:02:55","slug":"comment-maintenir-mon-taux-doccupation-constant-pendant-lannee","status":"publish","type":"post","link":"https:\/\/www.swikly.com\/es\/alquier-de-vacaciones\/2022\/01\/como-mantener-mi-indice-de-ocupacion-constante\/","title":{"rendered":"\u00bfC\u00f3mo puedo mantener mi tasa de ocupaci\u00f3n constante a lo largo del a\u00f1o?"},"content":{"rendered":"

La estacionalidad es un factor inherente al alquiler vacacional. Sin embargo, hay una serie de consejos que pueden ayudarle a reducir su impacto y maximizar su tasa de ocupaci\u00f3n durante todo el a\u00f1o.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Dirigirse a los viajeros de negocios<\/strong><\/h2>\n\n\n\n

Aunque los viajeros de negocios han sido hist\u00f3ricamente el objetivo de la industria hotelera, este paradigma est\u00e1 cambiando. De hecho, cada vez m\u00e1s empresas recurren a los alojamientos de alquiler para sus viajes.<\/p>\n\n\n\n

Para atraer a este nuevo grupo objetivo, puede aprovechar la proximidad de su alojamiento a los centros de conferencias o a los recintos feriales.<\/p>\n\n\n\n

Piensa tambi\u00e9n en contactar con empresas cercanas a tu alojamiento. Es posible que tengan que invitar peri\u00f3dicamente a compa\u00f1eros de trabajo con sede en otras ciudades. Recuerde que su alojamiento tiene m\u00e1s encanto que el de sus competidores hoteleros. Esta es una ventaja competitiva que atraer\u00e1 a sus clientes potenciales.<\/p>\n\n\n\n

Tambi\u00e9n hay que tener en cuenta el flexcationers<\/a> (o workationers), aquellos trabajadores n\u00f3madas que deciden trabajar mientras viajan. Para atraer a estos viajeros, hay que adaptar los espacios a un entorno de trabajo. Tambi\u00e9n tendr\u00e1s que asegurarte de que tu conexi\u00f3n a Internet es de alta calidad.<\/p>\n\n\n\n

Los viajes de negocios y las vacaciones no dependen de los periodos vacacionales. Por el contrario, estos viajeros prefieren ir a contracorriente y, por lo tanto, son una bendici\u00f3n para llene su calendario de reservas en las horas de menor afluencia<\/a>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Fidelice a sus viajeros<\/strong><\/h2>\n\n\n\n

La retenci\u00f3n es un tema importante para que los administradores de propiedades aseguren su agenda de reservas. Hay que recordar que cada reserva es una oportunidad para construir una base de clientes a largo plazo. Por lo tanto, es esencial garantizar un alto nivel de servicio para todos sus clientes.<\/p>\n\n\n\n

Recuerde tambi\u00e9n anotar los datos de contacto de sus invitados para cada reserva. Esto le permite ponerse en contacto con ellos antes de su per\u00edodo de reserva previa. Por ejemplo, puedes ofrecerles descuentos personalizados en sus fechas de viaje favoritas. Tambi\u00e9n puede ponerse en contacto con ellos poco despu\u00e9s de su estancia para ofrecerles estancias m\u00e1s baratas temporada baja<\/a>.<\/p>\n\n\n\n

Al fidelizar a sus clientes, puede asegurarse de tener periodos completos de negocio a\u00f1o tras a\u00f1o, y tener un punto de contacto para ofertas irresistibles durante sus periodos de menor actividad.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Ajuste su estrategia de precios<\/strong><\/h2>\n\n\n\n

Otra buena forma de llenar su calendario de reservas es ofrecer precios inmejorables durante todo el a\u00f1o. Si puede subir sus precios en los periodos de mayor demanda, tambi\u00e9n deber\u00eda bajarlos en los periodos de menor demanda.<\/p>\n\n\n\n

Debe adoptar estrategias de precios din\u00e1micas adaptadas a su estacionalidad<\/a>. Puede optar por herramientas especializadas para asegurarse de que sus precios reflejan exactamente la demanda. Hay muchos PMS<\/a> ofrecen este tipo de funcionalidad.<\/p>\n\n\n\n

Si su herramienta de gesti\u00f3n no ofrece funciones de gesti\u00f3n de ingresos, puede ser el momento de un cambio<\/a> !<\/p>\n\n\n\n

<\/div>\n\n\n\n

Actualice sus anuncios<\/strong><\/h2>\n\n\n\n

Cada periodo de reserva tiene su propia clientela y expectativas. Seg\u00fan la \u00e9poca, los viajeros no ser\u00e1n los mismos y no buscar\u00e1n las mismas ventajas en su alojamiento. Por eso es fundamental actualice sus anuncios<\/a> para satisfacer la demanda.<\/p>\n\n\n\n

Por ejemplo, piensa en hacer sesiones de fotos para cada temporada y con dise\u00f1os adaptados. Este truco tan sencillo ayudar\u00e1 a sus clientes potenciales a proyectarse mejor.<\/p>\n\n\n\n

Al igual que con los precios, tendr\u00e1 que pensar en ajustar su pol\u00edtica de cancelaci\u00f3n y la duraci\u00f3n m\u00ednima de la estancia en funci\u00f3n de la demanda. No dude en relajar sus pol\u00edticas para llenar su calendario de reservas.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Piensa en el detalle extra<\/strong><\/h2>\n\n\n\n

Con el COVID, la cancelaci\u00f3n de eventos y el cierre de locales culturales ha obligado a los viajeros a adaptarse. Una de estas adaptaciones ha sido convertir el alojamiento en el \u00fanico objetivo del viaje. De hecho, muchos viajeros eligen los alojamientos de alquiler para pasarlo bien.<\/p>\n\n\n\n

Esta tendencia es una gran oportunidad para diferenciarse de sus competidores. De hecho, debe hacer hincapi\u00e9 en las caracter\u00edsticas y actividades disponibles en sus casas. Piensa en suscribirte a las cuentas de Netflix, Prime Video y Disney Plus, por ejemplo, o en a\u00f1adir muchos juegos de mesa.<\/p>\n\n\n\n

Si piensas a lo grande, tambi\u00e9n puedes invertir en una mesa de billar, un futbol\u00edn o un pinball.<\/p>\n\n\n\n

La clave es presentar su alojamiento como un destino que se sostiene por s\u00ed mismo.<\/p>\n\n\n\n

<\/div>\n\n\n\n

En resumen<\/strong><\/h2>\n\n\n\n

Con la combinaci\u00f3n adecuada de las t\u00e1cticas anteriores, puede maximizar su tasa de ocupaci\u00f3n para borrar su estacionalidad.<\/p>\n\n\n\n

Para ir m\u00e1s all\u00e1, le aconsejamos encarecidamente que consulte nuestro dossier que explica c\u00f3mo maximizar su tasa de ocupaci\u00f3n.<\/p>\n\n\n\n

Recuerde que cuando el sector se recupere del impacto de la pandemia y los viajes se recuperen, \u00a1todos sus esfuerzos se ver\u00e1n recompensados!<\/p>","protected":false},"excerpt":{"rendered":"

Mantener una tasa de ocupaci\u00f3n constante a lo largo del a\u00f1o es un reto importante para los gestores inmobiliarios.<\/p>","protected":false},"author":990002,"featured_media":5760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_mo_disable_npp":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95],"tags":[317],"class_list":["post-5754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-location-saisonniere","tag-occupation"],"yoast_head":"\nComment maintenir mon taux d'occupation constant pendant l'ann\u00e9e ? - Swikly<\/title>\n<meta name=\"description\" content=\"Maintenir un taux d'occupation constant pendant l'ann\u00e9e est un d\u00e9fi majeur des property managers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swikly.com\/es\/seasonal-rental-2\/2022\/01\/como-mantener-mi-indice-de-ocupacion-constante\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment maintenir mon taux d'occupation constant pendant l'ann\u00e9e ? 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