04/01/2017

Vacation rental owners: is your accommodation on Facebook?

Pierre from Eldorado Immo is a guest on the SWIKOOL blog and offers you an exclusive article dedicated to the use of Facebook for owners!

Summary

Vacation rental owners: is your accommodation on Facebook?

Social networks have become a huge communication vector, it would be a shame not to take advantage of it to get more bookings...

Are your rental ads present on Facebook ?

If you answer no to the above question, you may well be missing out on great opportunities to contact and convert potential new tenants for your gite.

We hope that after reading this article, you will understand the enormous importance of the world's largest social network for the promotion of your short-term accommodation, and to rent more.

Why do B&B owners need Facebook?

Because Facebook is huge !

More than one billion daily users!

If that's not huge ... it's really not an exaggeration.

And beyond the number of users, all brands acknowledge that their presence on Facebook has increased their sales.

What are 10 ways to boost your B&B business via Facebook?

  • You can increase your exposure, your visibility by multiple potential tenants. But also stay in touch with those who have already stayed with you
  • You can significantly increase the credibility of your holiday rental. How do you do it? Simply by creating a profile! Studies show that 82% of customers trust a brand that is present on social networks
  • You can use Facebook messenger to communicate live with all your prospects
  • You can increase the proportion of people interested in your rental by enabling a Facebook option. It is to ask people to check the geographical areas of interest to them
  • You can use the Fan or Business pages to inform your previous tenants of the news about your gite : promotions, new equipment, off-peak periods with interesting rates, partnerships...
  • You can get more feedback from people who have already stayed in your accommodation by showing them photos and videos of interesting sites in the area and making them want to discover them. They will therefore not want to come back to your place!
  • You can develop a community of fans by asking your previous tenants to share their experience. Once you have some positive feedback, you can set up surveys and automatic follow-ups to get even more (positive!) feedback.
  • You can use the Facebook paid ads to reach a very targeted clientele in terms of demographics and geographical location. This way, you only target the typical customers who would like to stay at your vacation rental
  • You can use tracking tools like cookies to remind travelers who have visited your site but have not booked. This way you can remind them that you are a great choice for their stay!
  • Perhaps the most important of all: you can send traffic to your gite's website! To do this, share content that redirects to your site and you'll have a much better chance of converting these visits into real customers who will book you some nights

As you can see, the applications of Facebook for your vacation rental are multiple and powerful.

Have you already tested the power of Facebook to promote your business? Or are you going to start soon?

Give your opinion and feedback in the comments below!

Pierre d'Eldorado Real Estate

Have we piqued your curiosity?

Discover Swikly, the #1 online bonding solution for rental professionals!

Legal information

Editorial references

The swikly.com website is published by SWIKLY, a simplified joint stock company with a capital of 10,000 euros.
SWIKLY is registered in the Lyon Trade and Companies Register under number RCS 819 514 076
The head office is located in Lyon (France), 12 rue de la Barre, 69002 - Phone : +33 4 20 88 00 48 - email : contact@swikly.com
Director of publication: Mr. Shaun WOURM, President of SWIKLY - shaun.wourm@swikly.com.
The hosting of the Site has been entrusted to Microsoft Ireland Operations Limited (Microsoft AZURE offer), whose registered office is located at DUBLIN 18 99000 BLACKTHORN ROAD, Ireland, registered in the Trade and Companies Register of "Foreign company n/immat.RCS" under the number 419 423 728, reachable by phone at +353 1850 940 940.
SWIKLY - April 2016 - All rights reserved

Personal data

The creation of a personal account and the use of the site imply the collection of personal data and the processing of data.
The purpose of this processing is the management of the Swikly smarphone Application, of the Website Services and the activity of the SWIKLY company. This processing of personal data is the subject of a declaration to the CNIL by the Company under the number 1948037.
The following personal data of the user is accessible to any other registered user:
-first name and first letter of a user's name.
The following personal data of the user is accessible to any user who has accepted a Swik of the said user concerned:
-first name, last name and reputation of the user.
Personal data is transferred by the Company to its service providers and subcontractors, in accordance with the aforementioned declaration made to the CNIL. All access to the user's personal data by these subcontractors and service providers is subject to the use of a login and password, with the data also being transmitted via an encrypted link.
No personal data is collected for purposes other than those mentioned above, nor is it passed on to third parties without your consent or used without your knowledge.
In accordance with the law n°78-17 of January 6, 1978 modified, relating to Data processing, the Files and Freedoms, you have a right of access, of modification and suppression of the personal data concerning you (art.34 of the law).
These rights can be exercised with the Data Controller:
Service CNIL, Société SWIKLY - 12 rue de la Barre 69002 LYON, France - contact@swikly.com.
You will find all the information concerning your rights, duties and the protection of personal data on the website of the Commission Nationale de l'Informatique et des Libertés: http://www.cnil.fr
When you visit the Site, a cookie is placed on your computer. The Company uses cookies to enable and facilitate electronic communication, to provide features tailored to the needs of Users. The cookie is used to identify the user at each of his connections, and thus facilitates his access to the Service. The user can refuse cookies when accessing the smarphone Application or by changing the configuration of his browser. This may however alter the functionality of the smarphone Application, which the User accepts.

Contacts

To report any errors or anomalies on the site:
Webmaster: contact@swikly.com

Cookie policy

What is a cookie?

A cookie is a small text file and covers all types of tracers "deposited and read, for example, when a website is consulted, when an e-mail is read, or when software or a mobile application is installed or used, regardless of the type of terminal used". 

It may be placed by the server of the site visited or by a third-party server (advertising agency, web analytics service, etc.). Cookies do not compromise site security.

Cookies deposited by Swikly

When you connect to our Site, we may install various cookies on your terminal. The cookies we issue allow us to :

- Maintain the proper functioning of the Site

- Memorize the selected language version of the Site

- To record and adapt the functionalities of the Site according to your browsing preferences (identification, adapting to the types of devices used)

- manage the acceptance and retention period of cookies

In accordance with regulations, cookies have a maximum lifetime of 13 months.

Cookies issued by third parties

- Analytics cookies:

They enable us to track the number of visitors to our site and your browsing habits (Google Analytics cookies), and to generate statistical data on site usage. This enables us to improve the Site's performance.

 

- Cookies placed by our advertising partners : 

These cookies enable us to identify your centers of interest, and thus offer you relevant advertising content when you browse other sites. 

If you do not authorize these cookies, you will be subject to less targeted advertising.

 

- Social network cookies :

While browsing our Site, you may click on the "social networks" buttons to view our Facebook and Youtube profiles. These third-party applications may use cookies to offer you targeted advertising. By clicking on the social network icon, the latter may identify you. If you are connected to the social network while browsing our Site, the sharing buttons allow you to link the content you consult to your user account.

 

We cannot control the process used by social networks to collect information relating to your browsing on our Site. We therefore invite you to consult their personal data protection policies to find out how they are used and what browsing information they may collect.

 

- Cookies set by Hotjar

 

We use Hotjar to better understand our users' needs and optimize the www.swikly.com website.. Hotjar is a technological service that helps us to better understand our users' experience (for example, time spent on a page, links clicked, and more generally browsing habits, etc.). This enables us to improve our service. The data collected by Hotjar through cookies relates to the behavior of users and their devices (in particular the device's IP address captured and stored only in anonymous form), device screen size, device type (unique identifiers), browser information, geographical location (country only), preferred language used to display the website). Hotjar stores this information in a pseudonymous user profile. Neither Hotjar nor Swikly will ever use this information to identify individual users or associate it with other data. For more details, please consult Hotjar's privacy policy

Cookie management

When you visit our site for the first time, a cookie banner will appear, asking you to consent to or refuse the use of cookies.

Your rights

In accordance with the French Data Protection Act of January 6, 1978, as amended, and the RGPD, you have the right to access, rectify, oppose, delete and limit information from cookies and other tracers. To do so, please contact contact@swikly.com.

Free guide:

The 2023 vacation rental PMS