In the world of events, successfully converting registrations into actual attendance is a major challenge. You organise your event, launch the communication and generate a lot of interest: the number of people interested increases every day. So you order the caterer accordingly, organise all the logistics, hire the venue and hire extra staff if necessary. But on the big day, only 300 of the 620 people who had registered turned up. Despite the importance of the event and the costs involved, you went ahead with it, but the losses were significant. In terms of opportunity costs, loss of revenue and even waste, no-shows are hard for organisers to swallow.
Unfortunately, this situation is commonplace, and many companies, such as Attitude ITN, deal with it on a regular basis. Attitude ITN organises meetings bringing together hundreds or even thousands of participants for personal development training courses. No-shows" are a well-known problem for them.
For events of this size, securing the attendance of all participants can be complex. Traditionally, customers booked by sending a cheque to confirm their attendance. However, this method is cumbersome and costly in terms of processing and logistics.
Today, with solutions like Swikly, the booking process has been radically simplified. Customers wishing to attend an event are invited to enter their bank details to deposit a "Swikly non-debit deposit" to finalise their booking. If customers turn up, no amount is debited and the event remains free for them. On the other hand, if they don't turn up, the deposit is debited. Thanks to Swikly, Attitude ITN has succeeded in making its participants aware of the consequences of no-shows, reducing their number and considerably simplifying the management of bookings.
Swikly, a specialist in online deposits and guarantees, secures your bookings, whether you are organising events, providing activities, catering, accommodation or any other professional needing to protect themselves against no-shows. When you ask for a Swikly deposit, you secure your turnover by committing the customer through the deposit of a credit card imprint. Customers are reassured that they won't be debited immediately, but it also makes them feel more responsible, because they know that if they don't show up, they will be debited the secure amount.
