10/11/2021

Take advantage of the low season to build your tech stack

Numerous tools and technological innovations allow you to follow the evolution of travellers' demands.

Summary

The off-season is an opportunity to take advantage of a drop in activity to address these issues. With the recovery in tourism already underway, you need to prepare for the months ahead!

What is a tech stack?

First of all a small definition: is the set of software or SaaS on which you rely to ensure the operation of your business. A PMS, an emailing tool or an automation service are all technological tools that allow you to be more efficient and better manage your rental business.

A well implemented tech stack streamlines your operations to save you time. It leaves you free to invest your time in areas that add more value and improve your customers' experience, for example.

What does a tech stack consist of?

A tech stack is unique to each company. You need to analyze your needs and the areas of friction in running your business. There's no point in throwing yourself into flashy new services if the investment doesn't align with your needs.

Nevertheless, different areas can be distinguished:

  • Communication: the tools that allow you to communicate with your stakeholders (customers, teams, investors, suppliers, etc.).
  • Project management: the tools that allow you to plan your tasks and those of your teams.
  • Accounting: the tools that allow you to record and manage your accounting operations, but also to make forecasts and analyze the financial health of your company.
  • Data: the tools that allow you to monitor and measure the various performance indicators of your business.

Your connected hosting

There are many automation tools available. Start by conducting an audit of your properties to establish a list of needs. Consider browsing your management tool marketplaces to pre-select tools that meet your needs and connect to your ecosystem.

Contactless rental

Contactless rental has gained in popularity since the crisis and many tools are available to facilitate this method of rental. Swikly allows you to secure your deposits online before the arrival of your travelers. It's much easier and less restrictive for your customers than a bank transfer or sending a check by mail!

Your PMS

There are many management tools that offer a wide range of features. Remember to regularly assess your needs and the developments offered by the PMS. The low season is the ideal opportunity to take the time to test new solutions!

We are currently writing a full article that will be released next week. In the meantime, you can read our complete guide to PMS for holiday rentals.

Invest in people

While it's tempting to focus on developing your tech stack, remember that a good tool in the wrong hands will never reach its potential. You need to consider how comfortable your teams are with the tools you already use before choosing new ones. Train your teams and choose less complex tools if you observe difficulties in using them.

Also consider whether your current tools are already being used to the fullest. Some technology tools may seem like THE solution, but it may have already been in your tech stack.

Have we piqued your curiosity?

Discover Swikly, the #1 online bonding solution for rental professionals!

Legal information

Editorial references

The swikly.com website is published by SWIKLY, a simplified joint stock company with a capital of 10,000 euros.
SWIKLY is registered in the Lyon Trade and Companies Register under number RCS 819 514 076
The head office is located in Lyon (France), 92 Cours Lafayette 69003 - Telephone: +33 4 20 88 00 48 - email: contact@swikly.com
Director of publication: Mr. Shaun WOURM, President of SWIKLY - shaun.wourm@swikly.com.
The hosting of the Site has been entrusted to Microsoft Ireland Operations Limited (Microsoft AZURE offer), whose registered office is located at DUBLIN 18 99000 BLACKTHORN ROAD, Ireland, registered in the Trade and Companies Register of "Foreign company n/immat.RCS" under the number 419 423 728, reachable by phone at +353 1850 940 940.
SWIKLY - April 2016 - All rights reserved

Personal data

The creation of a personal account and the use of the site imply the collection of personal data and the processing of data.
The purpose of this processing is the management of the Swikly smarphone Application, of the Website Services and the activity of the SWIKLY company. This processing of personal data is the subject of a declaration to the CNIL by the Company under the number 1948037.
The following personal data of the user is accessible to any other registered user:
-first name and first letter of a user's name.
The following personal data of the user is accessible to any user who has accepted a Swik of the said user concerned:
-first name, last name and reputation of the user.
Personal data is transferred by the Company to its service providers and subcontractors, in accordance with the aforementioned declaration made to the CNIL. All access to the user's personal data by these subcontractors and service providers is subject to the use of a login and password, with the data also being transmitted via an encrypted link.
No personal data is collected for purposes other than those mentioned above, nor is it passed on to third parties without your consent or used without your knowledge.
In accordance with the law n°78-17 of January 6, 1978 modified, relating to Data processing, the Files and Freedoms, you have a right of access, of modification and suppression of the personal data concerning you (art.34 of the law).
These rights can be exercised with the Data Controller:
Service CNIL, Société SWIKLY - 12 rue de la Barre 69002 LYON, France - contact@swikly.com.
You will find all the information concerning your rights, duties and the protection of personal data on the website of the Commission Nationale de l'Informatique et des Libertés: http://www.cnil.fr
When you visit the Site, a cookie is placed on your computer. The Company uses cookies to enable and facilitate electronic communication, to provide features tailored to the needs of Users. The cookie is used to identify the user at each of his connections, and thus facilitates his access to the Service. The user can refuse cookies when accessing the smarphone Application or by changing the configuration of his browser. This may however alter the functionality of the smarphone Application, which the User accepts.

Contacts

To report any errors or anomalies on the site:
Webmaster: contact@swikly.com

Cookie policy

What is a cookie?

A cookie is a small text file and covers all types of tracers "deposited and read, for example, when a website is consulted, when an e-mail is read, or when software or a mobile application is installed or used, regardless of the type of terminal used". 

It may be placed by the server of the site visited or by a third-party server (advertising agency, web analytics service, etc.). Cookies do not compromise site security.

Cookies deposited by Swikly

When you connect to our Site, we may install various cookies on your terminal. The cookies we issue allow us to :

- Maintain the proper functioning of the Site

- Memorize the selected language version of the Site

- To record and adapt the functionalities of the Site according to your browsing preferences (identification, adapting to the types of devices used)

- manage the acceptance and retention period of cookies

In accordance with regulations, cookies have a maximum lifetime of 13 months.

Cookies issued by third parties

- Analytics cookies:

They enable us to track the number of visitors to our site and your browsing habits (Google Analytics cookies), and to generate statistical data on site usage. This enables us to improve the Site's performance.

 

- Cookies placed by our advertising partners : 

These cookies enable us to identify your centers of interest, and thus offer you relevant advertising content when you browse other sites. 

If you do not authorize these cookies, you will be subject to less targeted advertising.

 

- Social network cookies :

While browsing our Site, you may click on the "social networks" buttons to view our Facebook and Youtube profiles. These third-party applications may use cookies to offer you targeted advertising. By clicking on the social network icon, the latter may identify you. If you are connected to the social network while browsing our Site, the sharing buttons allow you to link the content you consult to your user account.

 

We cannot control the process used by social networks to collect information relating to your browsing on our Site. We therefore invite you to consult their personal data protection policies to find out how they are used and what browsing information they may collect.

 

- Cookies set by Hotjar

 

We use Hotjar to better understand our users' needs and optimize the www.swikly.com website.. Hotjar is a technological service that helps us to better understand our users' experience (for example, time spent on a page, links clicked, and more generally browsing habits, etc.). This enables us to improve our service. The data collected by Hotjar through cookies relates to the behavior of users and their devices (in particular the device's IP address captured and stored only in anonymous form), device screen size, device type (unique identifiers), browser information, geographical location (country only), preferred language used to display the website). Hotjar stores this information in a pseudonymous user profile. Neither Hotjar nor Swikly will ever use this information to identify individual users or associate it with other data. For more details, please consult Hotjar's privacy policy

Cookie management

When you visit our site for the first time, a cookie banner will appear, asking you to consent to or refuse the use of cookies.

Your rights

In accordance with the French Data Protection Act of January 6, 1978, as amended, and the RGPD, you have the right to access, rectify, oppose, delete and limit information from cookies and other tracers. To do so, please contact contact@swikly.com.

Free guide:

The 2023 vacation rental PMS